CONTACT INFORMATION

Theresa Pulido               Lisa Kimura
Creative Labs, Inc.          Copithorne & Bellows

Sound Blaster Performance 6x Extends Creative's Line of High-End Multimedia Kits

New Kit Provides Next Generation Wave Technology and Full Sound Blaster and Windows 95 Compatibility

MILPITAS -- October 24, 1995 -- Creative Technology Ltd. (Nasdaq:CREAF) today introduced Sound Blaster Performance™ 6x, a high performance multimedia kit that provides Creative's next generation Sound Blaster technologies, offering users a new level of multimedia computing at a superior value. The Sound Blaster Performance 6x is the premiere product in Creative's line of high performance multimedia kits. This kit combines Creative's own 6x speed CD-ROM drive and the Sound Blaster 32 PnP featuring EMU8000-based 32-voice wave table music synthesis, Creative's 3D stereo enhancement, full Sound Blaster and Windows® 95 compatibility and a great bundle of software titles for entertainment and education. Sound Blaster Performance 6x is designed to provide the user with the most powerful combination of technologies for a more immersive multimedia experience. It will be available this month at retail outlets for a projected street price of $429.99.

"Sound Blaster Performance 6x is Creative's response to PC users who are interested in upgrading their computer with the most advanced and innovative technology at the most affordable price," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc., Creative Technology Ltd.'s U.S. subsidiary. "The combination of Creative's new 6x speed CD-ROM drive, Creative's 3D stereo enhancement, professional quality wave table synthesis, and a great software bundle, offers users a more realistic environment for high-end game play and a new standard in multimedia computing from the number one multimedia brand."

Features of Sound Blaster Performance 6x

The Sound Blaster Performance 6x includes Creative's Sound Blaster 32 PnP featuring: EMU8000-based wave-table synthesis for real instrument sounds, special effects such as reverb, chorus, and panning, Creative's 3D Stereo Enhancement for a richer more spacious sound, 32-voice polyphony, CD-quality, 16-bit stereo recording and playback. Sound Blaster 32 PnP is fully upgradeable to Creative's award-winning Sound Blaster AWE32. The upgrade allows the user to take advantage of E-mu's 3D Positional Audio and add Sound Fonts that allow new sounds and instruments to be loaded onto the card. In addition Sound Blaster 32 PnP provides full support for Windows 95, Windows 3.1 and DOS operating systems as well as complete plug-and-play compatibility.

Sound Blaster Performance 6x features Creative's own 6x speed internal, IDE CD-ROM drive which offers more than 900 KB per second transfer rate, a data access rate of 220 ms and 256 KB of cache memory. It is multi-session, Kodak Photo CD compatible, exceeds MPC Level 2 specifications and is CD-ROM XA ready. The drive also features an automatic front-loading tray, a front panel headphone jack and volume control for playback of audio CDs.

Sound Blaster Performance 6x also includes high-performance stereo speakers and the following powerful titles for education and entertainment.

Full Throttle™; and Star Wars® Dark Forces™ Special Edition from LucasArts Entertainment
Cyberia™ Mission Norway; Descent™ Destination Saturn; and Virtual Pool™ Straight/8 from Interplay Productions, Inc.
Cyclemania™ and Unnecessary Roughness 95™ from Accolade
NASCAR® Racing™ from Papyrus
Heretic™, Episode 1 from id Software
Pinball Dreams Deluxe from 21st Century Entertainment

Educational Titles:

Grolier Multimedia Encyclopedia™ from Grolier Electronic Publishing
Eyewitness Encyclopedia of Science and David Macaulay The Way Things Work from DK Multimedia
Nickelodeon™ Director's Lab from Viacom New Media (specially enhanced for optimum performance on Sound Blaster audio cards)

"Sound Blaster Performance 6x's leading-edge technology, ease-of-use and broad spectrum of software titles makes it the ultimate upgrade kit for the PC consumer," said Kim Federico, product marketing manager, multimedia kits for Creative Labs, Inc. "This kit provides users with a new level of multimedia by combining next generation 3D audio and wave table capabilities with a high performance 6x drive."

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.