Creative Press Releases - In Year 1996

CONTACT INFORMATION
Tina Wilmott       	Karen Gordon 
Creative Labs, Inc.	Copithorne & Bellows

Creative Labs Showcases Complete Line of Multimedia Products for Brazil

MILPITAS- July 9, 1996 - Creative Labs, Inc., a U.S. subsidiary of Creative Technology Ltd., the world's leading provider of multimedia products for personal computers, announced that it now offers a complete line of sight, sound and communications products for the Brazilian market. Already a leader with its Sound Blaster audio cards and multimedia kits, Creative has increased its product offerings to better meet the growing demands of PC users around the world.

Sound Cards

Known worldwide for the Sound Blaster® line of audio cards, Creative offers a number of audio products including Sound Blaster 16 Value PnP, Sound Blaster 32 PnP and Sound Blaster AWE32™ PnP. Each of these industry standard sound cards include Plug and Play (PnP) capabilities and full compatibility with Windows 95. All of the Sound Blaster products include Creative's 3D stereo enhancement technology that provides a richer, more realistic audio that adds depth to the quality of sound on multimedia titles.

Multimedia Kits

Creative recently introduced two new multimedia upgrade kits created specifically for the Brazilian PC user. Sound Blaster Aventura CD™ 4x and Sound Blaster Aventura CD 8x, Brazilian edition, combine Creative's high quality CD-ROM drives and well-known Sound Blaster audio technology with popular software titles and documentation in the Portuguese language. In addition, Creative offers a number of multimedia kits that bundle well-known English software titles providing PC users with variety of products to choose from.

Graphics Products

Designed for today's Pentium-based systems, the Graphics Blaster™ line of add-in multimedia graphics accelerator cards bring high performance graphics and high quality enhanced video playback to customers at an unprecedented price point. MA302, MA202 and MA201 each provide critical hardware video playback functions like scaling and color space conversion, allowing Graphics Blaster to deliver superior quality full-screen playback without dropping frames.

Communications Products

Creative offers a complete line of modem products enabling on-line communications at speeds of 28.8 and now 33.6 Kbps. Phone Blaster™ 28.8 PnP provides a central management system that consolidates e-mail, voice-mail and fax messages for central and remote retrieval. Creative recently introduced its first 33.6 Kbps Internet product. Internet Blaster™ 33.6 PnP provides PC users with all the tools needed to get on-line and use the Internet.

Videoconferencing Products

Creative is also a leader in the videoconferencing industry. ShareVision@174; PC3000 is an all-in-one videoconferencing solution that gives users the ability to communicate using live video, simultaneous voice, interactive Whiteboards, real-time applications sharing and high-speed data transfer all over regular telephone lines.

Multimedia Speakers

Creative's line of Sound Blaster Speakers are designed for multimedia and gaming enthusiasts. The Sound Blaster Speaker family includes four competitively priced speakers, each designed to fit the diverse needs of PC users. Sound Blaster Speakers combined with Creative's sight, sound and communications products deliver a total multimedia solution.

"As a worldwide leader in providing high quality multimedia products for the consumer, Creative is very focused on making its entire line of multimedia solutions available to the Brazilian market," said Craig McHugh, vice president and general manager of Creative Labs, Inc. "The company has invested many resources to create an extensive distribution channel and plans to introduce a number of exciting new and affordable products in the next few months."

Creative Technology Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blaster technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.

# # #

Sound Blaster and ShareVision are registered trademarks and Phone Blaster, Internet Blaster, Aventura CD, Graphics Blaster and AWE32 are trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.