Creative Press Releases - In Year 1995

Creative Labs Introduces Sound Blaster
AWE32 Value Edition

- Professional Quality Sound Now Available at Mass Market Price -

xx xx, 1995 - Creative Labs, the leading provider of multimedia hardware for the PC , has begun shipping Sound Blaster AWE32 Value Edition at a suggested price of £149.00. AWE32 Value will offer users a cost-effective means of obtaining the Advanced WavEffects realistic instruments and sound effects capabilities that, up until now, had only been available from Creative's top-of- the-line AWE32 audio card.

"Sound Blaster AWE32 Value Edition is the right product at the right time. It features both advanced wave table technology from E-mu Systems and CD- quality audio at an extremely affordable price," said XXX, XX from Creative Labs. "As an increasing number of wave table software titles hit the marketplace, the demand for high-performance, Sound Blaster compatible wave table synthesis audio boards continues to grow. AWE32 Value is the ideal solution for users who want enhanced audio playback from their entertainment titles as well as for those users who want to create and edit their own high-quality MIDI music."

Advanced Wave Table With Special Effects
Many of the features of Sound Blaster AWE32 Value are traditionally only available with high-end professional audio products. Based on E-mu Systems EMU8000 integrated advanced audio DSP. AWE32 Value provides multi-timbral MIDI channels with 32-voice polyphony as well as independent control of advanced special effects (reverb, chorus or QSound), vibrato (pitch oscillation) and tremolo (volume oscillation) for each of its 32 voices.

Additional advanced audio features include state-of-the art pitch-shifting techniques, resonance filters that control the timbre of each instrument when played at different dynamic levels, a six-part amplitude envelope, and a six-part auxiliary envelope for independent controlling of pitch and timbre.

Vienna SF Editor
Sound Blaster AWE32 Value supports E-mu Systems SoundFont audio library of sampled sounds, which have been widely regarded as the finest musical instrument and sound effects samples available.

Creative's Vienna SF Editor editing software allows users to create and edit individualised sounds on the company's line of Sound Blaster AWE32 audio cards. The software, when used with AWE32 and AWE32 Value Edition, enables users to add to the cards' on-board library of sounds by letting them download and edit SoundFont Banks. Vienna SF Editor has begun shipping with AWE32 and is available as an upgrade for AWE32 Value owners for £XX

"Sound Blaster AWE32 Value combines Creative's powerful PC audio technology with E-mu System's renowned pro-audio capabilities," added £XX. "When used in tandem with our new Vienna SF Editor, the AWE32 family provides a range of audio solutions that brings high-end sound capabilities to the PC marketplace."

Compatibility
As with Creative's entire family of standard-setting 16-bit audio boards, Sound Blaster AWE32 offers 16-bit CD-quality stereo sampling and playback up to 44.1kHz. Sound Blaster AWE32 Value supports the Sound Blaster platform and is fully compatible with General MIDI, Sound Canvas and MT-32 specifications. The audio card also supports three of the most popular single and double speed CD-Rom drives on the market from Sony, Mitsumi and Creative.

About Creative...
Creative Labs UK is a subsidiary of Creative Technology, the world leader in the development, manufacture and marketing of multimedia products for PCs. Best known for establishing its Sound Blaster system as the industry standard for PC audio - with sales of over 1 million a month - Creative also leads the market in multimedia upgrade kits, video boards and voice recognition technology.

Creative Technology was founded in 1981 and is based in Singapore. The company's subsidiaries include Creative Labs in China, Europe, Japan, Taiwan and the US. The European head office is based at Ruscombe, near Twyford. In January 1994, Creative opened its technical support group in Dublin, which provides telephone support to French, German and English-speaking customers across Europe. Creative's stock is traded on the NASDAQ exchange, with record sales in 1994 of $658 million - a 126% increase on 1993.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.