Theresa Pulido Alison Evans Creative Labs, Inc. Copithorne & Bellows
E3, Los Angeles -- May 15, 1996 -- Creative Labs, Inc., (NASDAQ:CREAF), the worldwide leader in consumer multimedia products for the personal computer, demonstrates the total PC entertainment solution in sight, sound and communications at the Electronic Entertainment Expo (E3). Creative will demonstrate its solutions that provide a more immersive experience for PC users including: 3D audio based on the Sound Blaster® AWE32 PnP, 3D graphics acceleration from the 3D Blaster™ line, high-speed communication and high-speed CD-ROM drive products. Creative will also be demonstrating three new titles optimized specifically for 3D Blaster: Playmate Interactive Entertainment's Battle Arena Toshinden™, and Gremlin Interactive's Fatal Racing™ and Actua Soccer™.
More than 40 million people own PCs and rely on them for both work and entertainment purposes. Creative's products are the tools needed to turn the PC into a high-end desktop entertainment center. For the latest in audio advancements, Sound Blaster AWE 32 is an advanced audio board supporting 3D positional audio and 3D stereo enhancement technology. The 3D Blaster line brings workstation-level graphics to the home PC with true three-dimensional texture mapped graphics. Creative's Internet solutions provide instant Internet access and games for telegaming, while a complete line of high-speed CD-ROM products provide consumers with the needed high-speed data access for a more complete and enriching multimedia experience.
"We are seeing the entertainment market for PC hardware and software really beginning to heat up, said Kathy Klotz, senior industry analyst at Dataquest. "Creative is the market leader for PC 3D board shipments, and has a strong retail presence along with key 3D audio technology -- this combination of factors allows Creative to deliver a winning PC entertainment solution for retailers and consumers."
The 3D Blaster line brings the exciting visual realism of the workstation and the real-time interactivity of the arcade to the PC. Creative has garnered considerable support for its Creative Graphics Library (CGL), a development API made available to developers for the 3D Blaster line. To date, more than 200 developers have expressed their intent to support 3D Blaster including: Playmates Interactive Entertainment, EA/Bullfrog, Gremlin, Papyrus, Looking Glass, Psygnosis and others. Many of today's hottest 3D games take full advantage of the 3D Blaster line, including: Battle Arena Toshinden from Playmates Interactive Entertainment and Gremlin's Fatal Racing and Actua Soccer, three new titles being showcased at E3. 3D Blaster is currently available for VL-Bus PCs and the PCI version is planned for shipment this Summer.
With an installed base of more than 20 million Sound Blaster audio products in use worldwide, Creative continues to provide industry standard solutions. Creative's Sound Blaster AWE 32 PnP is the first product in a series of audio cards to include Plug and Play capabilities and full compatibility with Windows '95. The AWE 32 PnP utilizes the EMU 8000 chip to provide real instrument sounds and effects. It also incorporates Creative's 3D Positional Audio and 3D Stereo Enhancement Technology for a rich, true-to-life sound.
The Modem Blaster family offers a complete line of high-speed communications products focused on providing Internet solutions and games for telegaming. Creative's modem solutions provide high speed connections that are targeted specifically at the home user. Modem Blasters are high-performance modem products that include modem-to-modem games, access to the Internet, fax capabilities and on-line services.
Creative Labs provides a complete line of award-winning CD-ROM kits designed to meet the needs of both first-time buyers and anyone looking to enhance their PC experience. Creative's flagship products include three new 8x upgrade kits. The 8x drive has a unique, patent-pending feature that detects the optimum speed a CD-ROM requires and adjusts its spin rate to provide smooth playback of the title. Creative's complete multimedia kits provide all-in-one solutions for upgrading to the very latest in audio and CD-ROM technology.
"With the convergence of work and play on the desktop, Creative Labs provides our customers with a one-stop solution for all their PC entertainment needs," said Sim Wong Hoo, CEO and chairman of Creative Technology, Ltd. "By bringing workstation-level graphics, real instrument sounds and effects, and lightning-fast processing speed to the home PC, Creative transforms the PC into a complete 3D multimedia machine, capable of providing customers with the most advanced technology available at the best price."
Creative Labs will be exhibiting at the Electronic Entertainment Expo, May 16-18, at the Los Angeles Convention Center. Creative Labs will be located at Booth 1501 in the West Hall and will be demonstrating its complete line of multimedia products.
Creative Technology, Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blaster technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.
Sound Blaster is a registered trademark and AWE32 and Blaster are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.
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Creative Labs, Inc.