CONTACT INFORMATION:

Rick Myllenbeck       Susan Breshears
Creative Labs, Inc.   Copithorne & Bellows

CREATIVE ESTABLISHES HEADQUARTERS IN CANADA

SAN JOSE, CA-February 27, 1996 -- Extending its position as an international leader in multimedia technology, Creative Technology Ltd. (NASDAQ: CREAF) today announced its opening of new Canadian headquarters in Toronto to meet the growing demand for Creative's products in this region. The new Canadian operation will service, support and market to Creative's Canadian customers, who have traditionally been a significant portion of Creative's business and continues to grow as the company grows.

"Establishing an office in Toronto and staffing it with a team of seasoned professionals from the Canadian computer industry will let Creative directly address the needs of our customers in Canada," said Greg Woock, senior director of sales for Creative Labs, Creative Technology's U.S. subsidiary. "Creative's commitment to its Canadian business is a long-term investment that will result in increasing our presence in that market and provide efficient, localized service for Canadian consumers."

With Creative's expanded Canadian presence, the company will localize product software and documentation and initiate specialized customer support lines in both official languages of Canada -- English and French. Creative will also design product packaging and localize marketing and advertising support programs in both languages.

Leading Creative's Canadian operation is Mark Jamieson, Canadian sales manager. Formerly with Ingram Canada, Jamieson will oversee Creative's Canadian operations and is responsible for all sales and distribution into the Canadian channel.

"We have a tremendous opportunity to increase our market share in Canada by establishing an increased channel presence throughout the region," added Woock. "By assigning a dedicated staff to Canada and providing localized products and advetising to the end-user, Creative has taken a major step in growing its Canadian business."

Creative Technology Ltd. develops, manufactures and markets a family of sound and video multimedia products for IBM-compatible PCs. The company's Sound Blaster sound platform enables IBM-compatible PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's subsidiaries include Creative Labs, Inc., E-mu Systems, Inc., and ShareVision Technology, Inc. Creative also has other subsidiaries in the U.S, Europe, Japan, Singapore, Taiwan, Malaysia and China. The Company's stock is traded on the Nasdaq under the symbol CREAF and the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.