Theresa Pulido           Karen Gordon  
Creative Labs, Inc.      Copithorne & Bellows 

ShareVision PC3000 is the company's premiere desktop video conferencing system that allows users to communicate via voice, color video at up to 15 frames per second, and data sharing over a single regular phone line. The system features a high-speed fax/modem, a headset, application software, a color video camera, a voice/data compression card and a video capture and compression card. This product will be available for an estimated street price of $999. In addition, a version of the ShareVision PC3000 without the color video camera, for customers who wish to use their own cameras, camcorders, VCRs or other NTSC, PAL, or S-video input devices, will be available for an estimated street price of $799.

"The desktop video conferencing market for the PC showed strong growth this past year," said Lung Yeh, vice president of ShareVision products for Creative Labs, Inc., the U.S., subsidiary of Creative Technology Ltd. "Offering a price point under $1000 will accelerate this growth, especially among small and home office professionals and virtually anyone who recognizes the value of face-to-face communication."

Since its introduction last year, ShareVision PC3000 has won numerous awards for its innovation, design and superior value to users by international trade organizations and consumer electronics publications, including the 1995 ITCA (International TeleCommunications Association) Industry Achievement Award, the 1995 Consumer Electronics Show Design & Engineering Award, and several Telecon awards.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems#174;, Inc., Digicom Systems, Inc. and ShareVision#174; Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.