CONTACT INFORMATION

Theresa Pulido          Susan Breshears
Creative Labs, Inc.     Copithorne & Bellows

Creative Introduces Blaster GamePad For Ultimate PC Gaming Experience

New Digital Approach Gives Greater Control, Head-to-Head Play -- With 14 Games and Windows Drivers For Under $40

LAS VEGAS -- Nov. 13, 1995 -- Creative Technology (Nasdaq: CREAF) today introduced the Blaster GamePad™, a new digital PC game controller that has been optimized for faster response time, enhanced control and extensive compatibility with current and next-generation PC games and with Creative's new 3D Blaster™. With an estimated street price of $39, the new GamePad ships with a collection of PC shareware game titles and patches that allows these games to operate optimally with it. By further extending its support for the latest Direct Input of Windows 95, the GamePad offers a complete solution for PC game enthusiasts at a very low price.

The Blaster GamePad represents an entirely new approach to digital interface technology that greatly reduces processing time -- which dramatically heightens player action when compared to traditional PC controllers. The unique approach allows for a single input to be "split" for two GamePad connections for head-to-head play and two-player competition.

"The Blaster GamePad is designed to give players a more intense level of action and enjoyment from their PC games, and especially next-generation games," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc., the U.S. subsidiary of Creative Technology Ltd. "The best solution was to optimize the digital inputs, so that players could play against each other as they would with more traditional dedicated gaming machines, but with faster response times and greater control."

Fast, Smart and Rugged

The GamePad's patent-pending architecture takes full advantage of the existing digital inputs of the PC's gameport to offer instant response and more precise control than traditional analog controllers. The new interface streamlines the command sequence to sharply reduce processing time when compared to a regular joystick, which can require up to nine times longer. And the GamePad complements Creative's new 3D Blaster, the world's first accelerated graphics card for next-generation PC games.

A total of 14 touch-sensitive buttons offers complete control: an eight-position direction array, three major firing buttons, three minor firing buttons, two buttons for start and select, and a left and right index button located on the sides of the GamePad for a more arcade-like experience. Every button can be configured to a player's own individual preference.

The Blaster GamePad was designed with a natural feel for firing and button selection for hours of rigorous, painless gaming. The durable plastic construction resists shock and impact from accidental drops or tosses.

Ready To Play

The Blaster GamePad supports more than 100 of the most popular PC games. A setup program enables players to quickly and easily configure the GamePad to non-standard games, encompassing virtually every game title currently available, as well as future releases. Creative has released the design characteristics of the GamePad to the software development community for the creation of powerful new games that take full advantage of the GamePad's superior characteristics. Early acceptance indicates the GamePad is quickly becoming a new industry standard.

In addition to software drivers for Windows 95, Windows 3.1 and MS-DOS 6.0 or higher, the GamePad ships with 14 PC shareware games, including:

id Software's Heretic and Doom 1.9
Epic MegaGames' One Must Fall 2097
Llamsoft's Lammatron 2112
Apogee Software's Wolfenstein 3D, Wacky Wheels, Hocus Pocus, Duke Nukem II, Monster Bash!, Cosmo's Cosmic Adventure, Raptor: Call of the Shadows, Terminal Velocity, BioMenace and Major Stryker.

The GamePad comes with a six-foot cord that plugs into a standard game port, and a joystick splitter for connecting two GamePads simultaneously.

System Requirements, Warranty and Support

The Blaster GamePad requires an IBM-PC 386 compatible PC or higher, with at least 4 MB RAM (8 MB recommended), 10 MB free hard disk space (larger hard disk space required to install all bundled software), an SVGA graphics adapter (256 colors, 640 x 480 resolution) and either a 3.5 inch floppy drive or MPC compatible CD-ROM drive.

The Blaster GamePad includes a one-year limited hardware warranty that covers parts and labor. Technical support is available seven days a week from 8am - 10pm Central Time, either by phone at (405) 742-6622, or by fax at (405) 742-6633. Frequently asked questions and product information can be found on the Creative Labs World Wide Web page at http://www.creaf.com. Or contact the automated Bulletin Board service anytime, at (405) 742-6660.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video and software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems, Inc., Digicom Systems, Inc. and Share Vision Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange in Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.