CONTACT INFORMATION

Theresa Pulido          Lisa Kimura
Creative Labs, Inc.     Copithorne & Bellows

Creative Labs Gears Up For Annual Software Developer's Conference

Broad-Base of Multimedia Marketing and Technical Professionals to Preview Creative's Next Generation Products

MILPITAS -- August 8, 1995 -- Creative Labs, Inc., a U.S. subsidiary of Creative Technology Ltd., today announced that it will host its annual international software developer's conference, Creativity '95, on August 14th and 15th in San Francisco and August 31st and September 1st in London, England. Focusing on 3D technologies, Creativity '95 will feature previews of Creative's next generation products, including its 3D graphics, 3D audio and communications devices. W.H. Sim, chairman and CEO of Creative Technology Ltd., will open the event with the keynote address. Paul Osborne, director, multimedia technology, personal systems group, of Microsoft Corporation will be among the keynote speakers at the conference.

"Creativity '95 will set the scene for the next generation of Blaster technologies," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc. "We will provide the perfect roadmap and technical tools to enable our supporting developers to take advantage of a newly emerging 3D multimedia marketplace."

Creativity '95 is expected to attract leading entertainment, educational and productivity software developers from over 200 companies worldwide. The event will feature seminars that will include details on the use of Creative's 3D audio and 3D graphics products. Participants in the two day conference will attend seminars grouped within two "tracks" -- one geared for marketing professionals and another aimed at a more technical audience. Overviews of Creative's latest 3D graphics and telephony-based technologies will be offered. Industry trends, APIs, MPEG and video are also among the many subjects expected to be covered by these seminars. In addition, Creativity '95 will include workshops that examine the many tools and techniques of programming Sound Blaster audio cards, 3D graphics APIs, SoundFont applications and sound drivers.

Creativity '95 will be held at the Grand Hyatt in San Francisco and at the Hotel Intercontinental at Hyde Park Corner in London, England. For more information about the activities featured at Creativity '95, call 408-232-1229 (in the U.S.) or 44-0-734-828-228 (in Europe).

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.