Singapore - August 12, 1996; Creative Technology Ltd. (NASDAQ: CREAF), the world's leading provider of multimedia products for personal computers, today announced the appointment of Dave Rossum to the position of chief scientist. In this newly created position, Rossum will assume responsibilities for providing technical vision and leadership, as well as integrating the technical strategies of Creative's worldwide development teams. He will report directly to the chairman and CEO of Creative.

Rossum, a pioneer in the audio industry, is also known as the "founding father of wave-table synthesis" and holds numerous patents in the area of digital audio synthesis. In 1972, Rossum founded E-mu Systemsİ, which quickly became the leading developer of innovative digital audio products for the musical instrument and computer controlled sound markets. At E-mu, Rossum designed many of the company's proprietary VLSI chips and introduced the industry's first cost effective digital sampling instrument, the E-mu Emulatorİ. E-mu's current line of digital sample players and synthesisers - the Proteusİ line - has revolutionised the music industry. They are used extensively worldwide by music professionals and hobbyists alike, and can be heard in a diverse range of music recording, film video and performance environments.

"Dave Rossum is highly regarded as an industry luminary among his peers," said John Chowning, professor emeritus of music at Stanford University. "In the same way he defined and popularised digital sampling technology in the 70's, Dave continues to be a powerful force in the evolution of sound synthesis and audio applications."

In 1993, E-mu was acquired by Creative where Rossum served as vice president of E-mu and vice president of technology of the joint Creative/E- mu Technology Centre. With nearly 25 years experience in the audio high tech industry, Rossum will develop technical strategies for Creative's multimedia and communication lines including the company's Sound Blasterİ audio technology.

"Dave Rossum is an exceptional talent in the industry. His unparalleled expertise in the area of audio synthesis and VLSI chip design along with his extensive knowledge of Creative, make him an ideal addition to our executive management team ," said W.H. Sim, chairman and CEO of Creative Technology. "His technical prowess, proven leadership skills and passion for research and development will have a profound positive impact as Creative continues to grow and introduce new technologies in the multimedia industry."

Creative Technology Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blasterİ technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.

Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu, Emulator and Proteus are registered trademarks of E- mu Systems, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognised as such.