Creative Press Releases - In Year 1996

CONTACT INFORMATION
Tina Wilmott            Karen Gordon 
Creative Labs, Inc.     Copithorne & Bellows

Creative Teams with Industry Leaders to Offer High Speed 33.6 Internet Bundle

Internet Blaster 33.6 PnP is First Complete Internet Solution Product to Include Microsoft Internet Explorer

PC EXPO, NEW YORK - June 17, 1996 - In its commitment to offer powerful, high-value, easy-to-use Internet technology, Creative Technology Ltd. (NASDAQ: CREAF), today announced that it is bundling software from many leading on-line technology companies in its newly announced Internet Blaster™ 33.6 PnP. Internet Blaster 33.6 PnP combines Creative's high speed plug-and-play modem with Internet and communications software tools from some of the biggest names in the industry including Microsoft Corp., Spry, Inc., NetSpeak Corp., SoftQuad, Inc. and Pacific Image Communications, Inc.

Internet Blaster 33.6 PnP is Creative's first product focused specifically for people who want a complete easy-to-use Internet package that includes all the tools needed to get on-line. The company's current product line, which includes sight, sound and communications technology, has been used in the Internet environment since the Internet first became popular.

"Already a leader in the telephony market with our modem-based products, Internet Blaster is a natural extension of Creative's popular, industry-leading technology," said Craig McHugh, vice president and general manager at Creative Labs. "Our long-standing relationships in the industry as underscored by today's announcement, give us the ability to bundle popular, industry leading software with our technology to provide the consumer with the best Internet experience possible."

Internet Blaster 33.6 PnP--announced today--is the only Internet solution product that offers users all the hardware and software they need to connect to the Internet. Microsoft Internet Explorer 2.0 is the preferred browser in this total solution and Creative plans to upgrade to Internet Explorer 3.0 when the final product becomes available later this year. Internet Explorer 2.0 offers easy Internet access and use, high performance and advanced security. In addition, Microsoft Internet Explorer is compatible with all major Internet standards.

"Microsoft Internet Explorer puts users a step ahead on the Internet by enabling exciting, active content," said Brad Chase, general manager in the Internet platform and tools division at Microsoft. "By having Internet Explorer be the default browser for Internet Blaster, Creative and Microsoft now deliver easy access to the exciting possibilities of the Internet."

Complete Software Bundle

Creative has bundled the leading Internet software tools in Internet Blaster to give the user a robust, easy to use experience with the Internet. They include the following:

Internet Blaster users will be able to easily access the Internet with SPRYNET™ software, one of the leading Internet access services and software for the home and business markets. SPRYNET gives users 5 MB of disk space for building their own home page, unlimited pricing plans and 24-hour on-line technical support.

Customers can take full advantage of the Internet with WebPhone™ from NetSpeak Corp. WebPhone is a professional Internet telephone with integrated voice mail. This powerful home and business product provides telephone quality, real-time, full duplex, point-to-point communication over the Internet and other TCP/IP-based networks. Using WebPhone, customers can talk to anyone without incurring long distance charges.

In addition to Internet services and access, Internet Blaster 33.6 PnP gives users the ability to create personalized home pages with HoTMetaL Light™ 2.0 from SoftQuad, Inc. HoTMetaL Light enables users to easily create and publish hypertext-linked Web documents with easy-to-use markup tools and powerful word processing features.

Internet Blaster 33.6 PnP also features SuperFax 6.0 from Pacific Image Communications. This versatile fax and data software provides a wealth of features to make PC communications simple. SuperFax 6.0 includes fax broadcasting, a phonebook, fax viewer, TWAIN support and SuperTerminal for high speed data transfer.

Creative Technology Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blaster® technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market. Creative will be demonstrating Internet Blaster 33.6 PnP and its entire line of multimedia products in New York at PC Expo, June 18-20 in the Jacob K. Javits Convention Center, Booth #3862.

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Creative Bundles Software from Leading Internet Technology Companies

"Our relationship combines the industry's leading access, hardware and software offerings to make getting onto the Internet easy. Creative's retail expertise and brand recognition increases our ability to deliver our superior service, support and access to a growing number of consumers."

Craig McCallum                         PR Contact:  Tamese Robinson
Vice President and General Manager                  CompuServe Internet Div.
CompuServe Internet Division                        (206) 957-8288   

"Microsoft Internet Explorer puts users a step ahead on the Internet by enabling exciting, active content. By having Internet Explorer be the default browser for Internet Blaster, Creative and Microsoft now deliver easy access to the exciting possibilities of the Internet."

Brad Chase                             PR Contact:  Kathy Gill
General Manager in the Internet Platform            Waggener Edstrom
   and Tools Division                               (503) 245-0905
Microsoft                                           
Microsoft Corp.       

"NetSpeak is excited about being able to partner with Creative Labs--the leader in multimedia hardware products for the PC. By bundling WebPhone, our leading business communications product in Internet Blaster, Creative is positioned to be a leading provider of Internet solutions for the consumer."

Bob Kennedy                            PR Contact:  Robin Rednor
President and COO                                   NetSpeak Corp.
NetSpeak Corporation                                (407) 998-8728

"We are excited to be working with Creative on their first integrated Internet product. HoTMetaL Light really compliments Internet Blaster by giving users the ability to design their own home page. Creative is truly providing customers will the best tools they need to take full advantage of the Internet."

Dave Gurney                           PR Contact:  David Jones
Chairman and CEO                                   SoftQuad Inc.
SoftQuad Inc.                                      (416) 239-4801  

Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.