CONTACT INFORMATION

Theresa Pulido              Lisa Kimura
Creative Labs, Inc.         Copithorne & Bellows

Creative Announces A Complete Entertainment Platform For Windows 95

SINGAPORE -- August 23, 1995 -- Creative Technology Ltd. (Nasdaq: CREAF) today introduced a comprehensive new entertainment platform that supports Windows® 95 with Plug-and-Play capabilities and gives users an immersive, 3D gaming experience. This entertainment platform combines three components of the Blaster family of technologies including: Creative's 3D audio, 3D graphics and high performance communications. Creative's new 3D Blaster™ 3D gaming card, Sound Blaster AWE32™ PnP wave-table synthesis card and Creative's 28.8, V.34 Digital Simultaneous Voice and Data (DSVD) modem technology provide users with the optimum environment for interactive game play.

"Creative and Microsoft® Corp. have strongly supported the goal of expanding the capabilities of the PC, evolving it into a highly sophisticated game machine," said W.H. Sim, Creative Technology's chairman and CEO. "With our Windows 95-compatible entertainment platform, users can experience next generation gaming under the Blaster brand name by simultaneously playing 3D graphics and wave-table ready games, head-to-head, with online opponents in real-time. We believe that this entertainment platform will provide an entirely new dimension to the multimedia experience."

Features of Creative's Entertainment Platform

3D Blaster

Creative's 3D Blaster card is a PC gaming add-in with a 3D graphics accelerator and a 2D accelerator for Windows. It includes the following:

2 megabytes of memory
Creative True Texture perspective correct texture mapping
Complete Plug-and-Play support
Full compatibility with MS-DOS®/Windows 3.1 and Windows 95
Support for a variety of popular games and applications
3D Blaster specific retail versions of software titles including EA/Bullfrog's Magic Carpet Plus, Mindscape's Cyberspeed and Azreal's Tear, Papyrus' NASCAR, PF Magic's Ballz Out! and Looking Glass Technologies' Flight Unlimited.

Sound Blaster AWE32 PnP

Using the EMU8000 digital signal processor from E-mu Systems, Creative's U.S. subsidiary, the Sound Blaster AWE32 PnP card delivers professional quality audio and features:

Creative's Advanced Wave Effects™ wave-table synthesis for hundreds of real instrument sounds and effects
Full Windows 95 and Plug-and-Play support
Creative 3D Spatialized Audio for true 3D audio in multimedia applications that support 3D technology
Creative 3D Stereo Enhancement Technology for a clearer, more spacious sound
Support for ATAPI-compliant IDE CD-ROM drives
Software and drivers for MS-DOS/Windows 3.1 and Windows 95-based systems
E-mu Systems' SoundFont™ technology that allows new instruments and sounds to be added to the card

Creative's 28.8, V.34 DSVD modem technology

Creative's advanced modem technology gives users:

28.8K bits per second high speed performance
DSVD -- Digital Simultaneous Voice and Data
Collaborative computing capabilities, allowing users to simultaneously converse while playing modem-to-modem games or sharing applications
High Speed access to the Internet as well as today's hottest online games and services
Data, fax and voice messaging capabilities
Full Windows 95 and Plug-and-Play support

"Creative's entertainment platform is designed to leverage a range of advanced Windows API's including, Reality Lab, DirectDraw, Direct 3D and Direct Sound. The combination of Creative's hardware and Windows 95 will open up a new high-end entertainment platform to a whole new market of computer users," said Paul Osborne, director of multimedia technology at Microsoft Corp. "We expect Windows 95 to become the premier personal computer games and multimedia platform. We've been impressed with Creative's innovative work in the area of enabling technologies and greatly appreciate their support of the Windows platform."

Microsoft is one of many software companies that have expressed support for 3D Blaster. These include prominent game developers like EA/Bullfrog, Mindscape, Looking Glass, Fenris Wolf, PF Magic, and Papyrus, all of whom are now writing games supporting 3D Blaster. Over 20 games supporting 3D Blaster are now in the process of development and Creative believes that they will be completed by Christmas. In addition, over 200 other developers have also expressed strong interest in developing games for 3D Blaster, and are expected to write for it in the future. Virtually all of these other developers have sample 3D Blaster hardware and most have participated in or signed up for one of Creative's two-day developer conferences, the first of which recently concluded in San Francisco.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and AWE32, Advanced Wave Effects and Blaster are trademarks of Creative Technology Ltd. E-mu is a registered trademark and Sound Font is a trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. Microsoft, Windows and MS-DOS are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.