Creative Press Releases - In Year 1995

CONTACT INFORMATION
Theresa Pulido               Lisa Kimura
Creative Labs, Inc.          Copithorne & Bellows

Creative Announces Sound Blaster AWE32 PnP

Next Generation Sound Blaster Audio Card Is Fully Windows 95 and Plug and Play Compatible

SINGAPORE -- August 23, 1995 -- As part of its new entertainment platform and migration strategy for Windows® 95, Creative Technology Ltd. (Nasdaq:CREAF) today introduced Sound Blaster AWE32™ PnP. This next generation wave-table synthesis card is the first product in a series of industry standard Sound Blaster audio cards to include Plug and Play capabilities and full compatibility with Microsoft® Corp.'s Windows 95. In conjunction with Windows 95, Creative's series of Sound Blaster PnP audio cards will provide PC users -- including high end gamers and multimedia enthusiasts -- with a smooth and transparent transition to this new operating system. Sound Blaster AWE32 PnP will be available in early September for a projected street price of $249.99.

"The announcement of Sound Blaster AWE32 PnP is a significant step towards aligning the standard in next generation PC audio, Sound Blaster AWE32, and the promises of Windows 95 as a PC gaming operating system," said Arnold Waldstein, vice president of US software and product marketing for Creative Labs, Inc., Creative Technology's U.S. subsidiary. "By announcing a completely Plug and Play compatible version of our top of the line AWE32 audio card at the Windows 95 launch, we are working with Microsoft to market a coherent solution to PC gaming consumers."

Features of Sound Blaster AWE32 PnP

Using the EMU8000 digital signal processor from E-mu Systems, Creative's U.S. subsidiary, the Sound Blaster AWE32 PnP card delivers professional quality audio and features:

"Sound Blaster AWE32 PnP is the perfect solution for high-end gamers and multimedia enthusiasts who want the ultimate in PC audio," said Scott Taylor, audio product marketing manager for Creative Labs, Inc. "This card is a perfect example of Creative's commitment to bringing high performance, easy-to-use products to the mass market while providing the assurance of quality offered by the most trusted brand name in multimedia. Moving forward, Creative plans to further this goal by incorporating Plug and Play capabilities and support for Windows 95 into all of its audio cards."

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and AWE32 and Blaster are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. Microsoft, Windows and MS-DOS are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.